About Us
Who We Are?
Evue Clothing is a luxury brand that offers clothing designs to support women in their journey towards inner confidence. Clothing alone is not what defines a person, but at Evue Clothing, we understand that fashion is an opportunity to project one’s personal story. Our favorite fashion eras are the 60s and 70s, a time of quality stitching, elegance, and the enhancement of natural silhouettes in tailored garments. What makes Evue Clothing unique is that we incorporate the idea of cultural femininity using African traditional and new age styles. Cultural femininity allows women in the Diaspora to connect their stories to other women in Africa, and embrace their own feminine archetypes. Our designs are made in Nigeria to maintain the intellectual property of African fashion by it’s own people. Our goal is to also prevent the impact of fast fashion on the environment and offer economic growth in minority communities. Many fashion brands do not cater to women of color, and we support our customers in making conscious decisions about brand loyalty.
Our Vision
A world that celebrates and accepts the unique styles, beauty, and femininity of women in Africa and the Diaspora.
About The Owner
"...How I define black femininity. Black femininity is the intersectionality of culture and the black women's experience." Unwana Udoko
As a graduate of social work, Unwana Udoko embraced research in Womanist Psychology which is a field founded by pioneers like Dr. Thema Bryant and other black women. Unwana's concept of femininity has been curated from her own personal understanding of who she is, and how she wants to define her purpose in the world. Unwana had a desire to carry her culture with her no matter where she traveled in life. The Evue experience also stems from the women that raised her and the classiness they exuded through their clothing. Unwana states "...my mom always said that no matter your budget, you can make sure you look good and present yourself in a way that demands respect. I think her sentiments definitely reflect black culture and the pride we put in what we wear." Evue is not the only a definition of black feminity, but a movement for women across the world to feel confident in defining their own idea of feminine beauty. Clothing is a creative expression that should not be caged or defined by societal perspectives of beauty. We become empowered when we affirm ourselves inwardly first, and that inner power is then shared outwardly to the world.